Mia Yan
Design
E-commerce & Everything in Between
With close to six years of experience in e-commerce, graphic design, and marketing, I am dedicated to making a significant impact in my field. My expertise and passion drive me to create innovative solutions and elevate industry standards.
Welcome
Hi there! Nice to see you here, I am Mia.
Background
From Vineyards to Virtual Aisles: My eCommerce Journey
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Joining Blue Pyrenees Estate in 2018, I stepped into the world of global marketing and design. Working in the export division, I gained exposure to diverse design styles and promotional trends worldwide. My role involved creating press-ready brochures, designing wine labels, and developing promotional materials—all in preparation for international expeditions.
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I started at KG Group in 2021 as the fourth member of the products team, just as the company was expanding from 8 to 15 marketplaces—now 30. Initially focused on product listings, I quickly transitioned into Account Management, mastering marketplace channels and it's safety regulations and standards. Eager for new challenges, I picked up the kitchenware giant Matchbox Kitchenware the same year, overseeing marketplace sales and optimising platform strategies. Each step has sharpened my expertise in eCommerce, compliance, and digital retail growth.
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As an E-Commerce Coordinator at Direct Chemist Outlet, I have successfully implemented Click & Collect, integrated PWA servers, and significantly enhanced the brand’s online presence and sales. In addition to managing a small team of customer service representatives and developers, I collaborate closely with the in-house marketing team to integrate digital solutions into the traditional retail landscape, driving innovation and improving the customer experience.
